Since 2006, Machine has sponsored events such as the Lion Dance Competition, the X Fusion NYC Ladies’ Night Party , and various concerts in New York. Machine also sponsored a soccer team, and designed T-shirts for HSBC teams at Dragonboat events.
Machine’s car-sponsorship during the 2008 and 2009 Asia Supercar Challenges opened it up to charity work with the Lamborghini Club in Hong Kong. Machine was featured in CarPlus, a Hong Kong-based magazine, and its brand logo is recognized throughout the Asian market.
In 2009, Machine sponsored two Lamborghinis for the event in Malaysia, Shanghai, and Macau. Racers Eddie and Sam Yau won several races while driving Machine-sponsored cars.
Sam Yau introduces his Machine-sponsored 2008 Lamborghini Gallardo GT3 to fans:
In 2010, Machine sponsored the National Boxing Teams, U.S.A. vs. China. The fight, which took place in New York City, provided publicity for Machine: their logo was featured on the posts of the boxing ring, and could be seen throughout the match. Chinese Boxers Zou Shiming and Zhang Zhilei, 2008 Beijing Olympian Medal winners, were invited to represent China in the match.