This week, MACHINE showed up courtside at the US Open in Flushing, Queens. The US Open is a tournament with a storied history—first held in 1881, it has grown into one of tennis’s four Grand Slams and continues to push boundaries in both sport and society. In 2025, the tournament commemorates ‘75 Years of Breaking Barriers,’ honoring Althea Gibson, who in 1950 became the first Black athlete to compete at what was then the U.S. National Championships. From Billie Jean King’s fight for equal prize money in 1973 to Serena Williams’ era-defining dominance, the US Open remains a stage where history is made time and again.
In the middle of this legacy, a new milestone was reached: Hong Kong saw its first player in a Grand Slam main draw—and he didn’t stop there. He won his first-round match, then his second round, advancing to the third round, where he pushed world No. 15 Andrey Rublev to a five-set battle lasting over three hours.. Watching that moment unfold while wearing the MACHINE top printed with PUSH THE LIMIT felt symbolic. On a court known for breakthroughs and legendary battles, it was proof that barriers can be broken, no matter where you start.
For MACHINE, this wasn’t only about tennis. With our own roots in Hong Kong through founder Joeson Ko, it was a reminder of what connects us: the courage to step up, the pride of representing your community, and the drive to carve a place on the world’s stage.
Moments like this fuel our mission. They remind us why Push The Limit isn’t just printed on a shirt. It’s a mindset we carry into everything we do.
Ami, Ambassador of MACHINE, is wearing our Push The Limit top while cheering on Coleman Wong’s historic run.
